Burger King launches new McRip-off sandwich this summer!

Well now it's on.  

In the ongoing battle between good and evil: McDonald's vs. Burger King< BK has decided it's time to up the stakes and revealed plans for their own McRip-off McRib sandwich this summer. Take a look!

Yes! the battle has gone up a notch.  Now BK is trampling upon the hollowed ground of the all mighty McRib!  This cannot be tolerated!

I don't know if I'm the only one noticing but ever since the summer when BK decided that selling ribs in a foil wrap type paper was a good idea...they've been going through an identity crisis.  Oh don't remember the ribs?  Here's proof:

I haven't gone to Burger King in at least a year, but every time I see a commercial, coupon or pass by one, there seems to be a new gimmick that they are trying out.  Well here they go again.

 

The problem BK is that McDonald's has spent years building their McRib up into an event every year when they bring it out.  That's why it does big numbers every year.  I understand the desire of making your own, but really if you're a McRib person it's not like you are looking for another fast food rib sandwich, you're just waiting for your fall/winter tradition to just be part of the excitement of having a McRib.  Over the last few years, BK has been about short term gimmicks that do not build to such an "event" feel.  Good try BK hope it works for you.  I'll be waiting for the winter.